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Enterprise Innovation Management

Comrade Jiang Zemin pointed out: Now we should attach great importance to innovation. The whole nation to establish a sense of innovation and the establishment of national innovation system, enhance the innovative capability, the technological progress and innovation in a more important strategic position.

American famous economist Joseph Schumpeter (Joseph Schumpeter) that the capitalist economy of the most essential characteristic is innovation, capitalism constantly break their various limitations and frequent economic crises, the most The major reason is the spontaneous capitalist economy and innovative mechanisms.

Throughout the contemporary enterprises, only innovation can take the initiative in the competition in an invincible position. The reason why many businesses fail because they can not do this.

modern information technology (IT) is the innovation of the propellant. From the General Electric Company in 1954 to use computer to calculate wages, to the database, the Internet, e-commerce, and both are a credit to IT technology.

Therefore, innovation is the life. It was also likened to innovative new blood with oxygen.

foreign experts in the training course organized by the Communist Youth League Central has made such a game: Speaker hand a white envelope, which may be 50 yuan, it may be a fine one, but also may be other penalties. You have three choices: (1) to open the envelope, but must comply with the requirements of the envelope,[link widoczny dla zalogowanych], (2) can not open the envelope, (3) can also be passed to partner, to partner on. What fancies?

not open the envelope, it means that everything in stagnation. This despite the risk-free, but the opportunity will slip quietly. Mark time is actually a disguised form of regression. Development of content is very rich. We as a real breakthrough in the development, like the envelope, tore it means breaking the status quo. To develop we must innovate. What is innovation

innovation, also called creation. Creation is an individual based on certain objectives and tasks, using all known conditions, to produce new and valuable results (spiritual, social, material) of the cognitive and behavioral activities.

according to management guru Schumpeter's theory, innovation is the re-combination of production factors, including the five aspects: (1) the introduction of a new product (2) adoption of new production methods, (3 ) to open up new markets (4) to open up and use of new raw materials, (5) new forms of organization.
fact, should also include ideas and innovative thinking. This is the most important. One professor at the Central Party School summary of today's Shenzhen Special Economic Zone has been able to get the first results due to system innovation. If you do not pioneer the concept of SAR innovation, system innovation can not be there, not to mention the amazing achievements of Shenzhen.

innovative features

most notable feature of innovation is novel and valuable.

1, novelty. Novelty consists of three levels: (1) world or absolute novelty novelty (2) local novelty (3) subjective novelty, that is just a personal creator is unprecedented.

2, has a value. This feature is closely related with the novelty, the novelty value of the world's highest level, followed by local novelty, novelty is more subjective second.

David. Smith invented the bomb parcels Melissa virus, to the time of the incident so that 100 million computers have been paralyzed, resulting in 80 million U.S. dollars in economic losses.

This is not to create value, but the value of havoc.

bring innovative classification

innovation, people tend to think of technological innovation and product innovation. In fact, far more than the type of innovation. There are seven types of innovation: (1) innovative thinking, (2) product (service) innovation, (3) technological innovation, (4) organization and institutional innovation, (5) management innovation, (6) marketing innovation, (7) cultural innovation. The following elaborate.

innovative thinking is the premise of all innovation. No one should close their thinking. West was held brainstorming to propose solutions to a problem (note), the target was to come up with 100 within 1 hour. Had thought that up to come up with 50, the result is 103.

thinking as if set, will be a serious impediment to innovation. Some government departments or state enterprise, not-for-brains to substitutions. Is the truth. Some companies continue to recruit new talent, is one important reason for hope that it brings new ideas, new thinking and innovation. In recent years, there is also thinking of foreign space station, its purpose is to think of innovation training. Peace for 97 years to help reform McKinsey big shock. At that time the main difficulties encountered in terms of thinking. The following case is instructive for us.

chairman who take classes?

Chairman old, looking for someone to take over, could also take the uncertainty is giving way to the eldest son or two sons.

chairman had an idea, he told his two sons: two horses in front, is the eldest son of the black and white is the second son, who finally reached the end of the horse to the Who will take over. In considering how to hear son than the slow, step onto the second son was flying dark horse, rushed to the end. The result is two sons eventually took classes.

product (service) innovation

for industrial enterprises, it is product innovation. For financial services, major service innovation. Mobile phone in just a few years time from the digital machine simulator → → → visual digital machine can access mobile phone. Update the phone to tell us vividly the evolution of innovative products quickly and how high. UK 70's first traditional participating policies. Insurance financial management in mainland China launched the first century, linked products (unit-link). Ping is working now to build call center, which is innovative in the mainland. McCormick (Cyrus McCormick) of the harvester and the Intel microprocessor is a model of innovation.

technological innovation to a business, technological innovation not only refers to the commercial application of innovation technology, innovation can also be achieved by the other party to apply legal development of new technology has entered the public domain or technology to create market advantage. People to the military nuclear technology transfer to build the nuclear power plant; Ping An Insurance Actuary Stephen Meldrum has been adopted as the standards set by industry standards, and so are all the British innovation, list goes on. However, we would like to introduce here the world's largest retailer Wal-Mart (Wal-mart) of technological innovation. Wal-Mart opening in 1985, six-channel satellite Hughes Network Systems. Boss Sam Walton via video can speak for the training of all staff, every branch connected with the headquarters in Bentonville Arkansas, the temperature of stores, sales, customer retention time, buying behavior and other information all together to the headquarters. Wal-Mart is the world's first trial that the Universal Product Code bar code (UPC) technology in the discount retailer. 1980 trial, the results cashier efficiency increased by 50%, so all the Wal-mart stores use bar code systems.

organizational and institutional innovation and innovation in the theory of organizational change is based on system theory, situational theory and behavioral theory. System Theory - The organization is an open, organic and dynamic system, consists of three subsystems, namely,[link widoczny dla zalogowanych], systems,[link widoczny dla zalogowanych], management and administrative systems,[link widoczny dla zalogowanych], and cultural systems. Its characteristics are interrelated, a change, the other will change accordingly. The typical organizational change and innovation through employee attitude, values and information exchange, so that they understand and implement organizational change and innovation. Situational theory - in the enterprise is not a static, universally applicable best management theory and methods. Behavior Theory - Corporate Human behavior is the result of interaction between organizations and individuals. Through corporate organizational change and innovation, and change people's behavior style, values, proficiency, and knowledge of change management methods.

organizational and institutional innovation are three:

1, the organization focused on change and innovation, such as re-divide or merge departments, process reengineering, change positions and positions responsibilities. Adjust the span of control.

2. People-focused change and innovation, the change in staff perceptions and attitudes, knowledge change, attitude change, individual behavior change and the whole group behavior. GE CEO Jack Welch came to power a series of measures to reform the GE this old machine. The work of a department head is very effective, where the profit sector for several years, but Welch that can do better. The charge does not understand, Welch recommends the vacation month: drop everything, so you come back and become like just took over the job, and not have done 4 years. After the break, the manager really adjust the attitude, like a different man-like.

3. Task-and technology-focused, task re-allocation portfolio, updating equipment, technology innovation, organizational innovation to achieve the purpose.

management innovation

mentioned earlier, not a static world, the best management theories and methods. Environmental context as independent variables, the management as the dependent variable. Intel CEO Grove (Andrew Grove) in the management of innovation: (1) output-oriented management - production are not limited to engineers and factory workers,[link widoczny dla zalogowanych], but also for executives and management personnel; (2) Intel, the staff not only on supervisor is responsible, but also my colleagues responsible for: to break down barriers, develop a close relationship between managers and employees. It was included in the management of innovation and system innovation among organizations.

Marketing Innovation Marketing Innovation is the marketing strategy, channels, methods, marketing and promotion planning and other aspects of innovation. Ma General's report Shanghai Life Insurance proposed the concept of marketing culture. Chongqing production, longevity, side by side cross-license sales, and founded the school clients, customers and potential customers fully
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