Jordan Spizikes How to Optimize a Google Places Lo

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gle Places,[link widoczny dla zalogowanych], formerly Google Local, is easily the most powerful free marketing tool available to local businesses. Introduced in March 2004, Google Local displays local business information at the top of many of Google\\\'s organic search results accompanied by a map. As of June 2010, Google Places listings consist of 1, 3 or 7 businesses for most searches. Considering that most localized searches provide millions of organic search results, showing in the top 7 of Google Places can be invaluable to a business.
Breaking into the top 7 takes knowledge and time and staying there takes effort. It all starts with claiming and optimizing your Google Places local business listing.
Visit /places and register for an account. Follow the bouncing ball until you can click on the button that says “Add a Business”.
As a quick aside, it is assumed that anyone who would read this knows that Google Places only allows one listing per phone number. While you can in fact create multiple listings with the same number and reap the benefit for a short time, eventually you'll find that all of your listings have disappeared into the void. Don't play games with Google Places. It isn't worth the time and effort it takes to undo the damage should you cross the dozens of arbitrary, invisible boundaries that Google has in place to try to make the entire process “fair” for every business.
The first page of the submission form is mostly fill in the blank, but there are 3 important opportunities to optimize the listing.
Company/Organization: Choose your business name wisely. No one audits the listings to verify that the company name matches your incorporation documents, but be careful. If you company\\\'s legal name is “Paul\\\'s Professional Services, Inc.”, you need to carefully tweak it for the purposes of Google Places optimization. Two common methods are to add a keyword descriptor or your primary city. For example: “Paul\\\'s Professional Painting Services” or “Paul\\\'s Painting Services of Dallas”. Monkey with your company name too much using obviously manipulative methods for cramming keywords into the field and you\\\'ll eventually find that your Google Places listing has been relegated to a black hole by Google. Typically,[link widoczny dla zalogowanych], this is the direct result of your competition reporting your listing to Google. Simply conduct a Google search for “locksmith google spammers” and you\\\'ll find some insight on why you do not want to get on the bad side of Google Places.
Description: Carefully craft a 200 character description of your business focusing almost exclusively on your key products and services. Do not waste space here for marketing speak such as “Proudly serving the DFW area since 1974”. Do not waste space here by including geographic references. The geography is almost entirely controlled by the city you list for your address. Inclusion of additional cities does virtually nothing when it comes to optimizing your Google Places listing.
For our hypothetical painting company, Paul\\\'s Professional Services, an optimized description would go something like:
Residential and commercial painter specializing in interior and exterior painting. Services include wall painting, ceiling painting,Jordan Cool Greys Top diet pills though they may b, textures, faux finishes and color matching. Free estimates.
Note that the example include not only the company\\\'s top services,[link widoczny dla zalogowanych], but also includes multiple uses of the primary keyword in various forms - “painting” and “painter” are the top two keywords in searches according to Google\\\'s Keyword Tool. In addition, “free” is a top search word for virtually any search phrase.
It is important to remember that the description is designed to reach a broader search audience