Mens Sunglasses3Tell Me, Don't Sell Me

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world is changing. People are changing. It's the decree of mutation actually, it's how the macrocosm works.
So why is it then that so many sales people just don't obtain that?
Every daytime you watch salespeople who are stuck in what seems to be a prevalent vortex, a black cavity in time that they just can't seem to get themselves out of. They reserve defaulting to the age golden sales rules, you know the ones; 'be sure to emulate the 7 treads to a sale', or 'only query yeah / no answers so you tin drill via criticisms until the customer simply can't POSSIBLY say no', and then there was the age faithful, 'once in a lifetime opportunity'.
Still today you are faced with sales people seeing to beat you into submission, whip out the pen and paper and say the noted line - 'press hard, 3 copies and the final one is yours'.
And their sales MANAGERS still keep hammering the message into them that this process still yes riiiiiggghhhttt!
Welcome to 2009. Life is different, in fact it's been different for decades, and it's just that so many sales people have not recognised the consumer shift in the marketplace.
Today's consumers are a current propagate of beast, and yes, you are one of them too!... you are clear on what you want and don't want, what you favor and dislike, and in a new age sales environment you're not afraid to speak up and let people know what's on your idea. You kas long asafter annuals of sales repression that you CAN be in control. And that's just what modern day consumers Control!
In truth they want many extra than control, they want it always!.. and in modern day commerce they kas long asif they ask for it, they can get it. More importantly they know thatif it's offered it makes it easier for them to make their decision on when and where they should get what they want. Modern day consumers are difficult, prepared, confident [link widoczny dla zalogowanych], claiming and whether you don't show them the adore, they are temporary.
Now the controversy here from sales people bring an end to ...the world is, 'yes I take your point, but my business is different, you don't comprehend our category, my customers are not the same as yours, I need to approach them differently.'
Well [link widoczny dla zalogowanych], knitted sales sharks of the world, I dislike to explosion your spume, merely it's not different for you.
Since the turn of the millennium we've been conducting a just sum of street clever research nigh the earth. And this has shown us that consumers are seeking some quite key entities in a transaction, any transaction.
Service
Consumers everywhere absence good service. That's a given. And don't be disturbed, service namely approximately being helpful, for my benefit as a user, not yours. In additional words don't move products alternatively services on apt me, simply give me the information you feel I am questing.
Quality
They want a quality product. If it's not quality they will simply return it and anticipate a repay or replacement - all the time knowing that they are not promising to return.
Relationship
They want a relationship with the mark that lets them know thatthe brand ambition do what it says it is going to do for them and that it will keep its promises. With a relationship comes trust, with trust comes a bond [link widoczny dla zalogowanych], and with a bond comes their belief of the asset you are telling them. That creates an easier route to make a sale.
Ease
They want the transaction to be effortless. Today's consumers are time needy and chance easily frustrated while faced with transactions that consume their time unnecessarily.
Value
Most of all, they want amount. Contrary to fashionable belief, worth does not average getting the product or service cheaper. It's not about money - if the gist drivers of service, quality, relationship and ease are present in the transaction, then the consumer will have the prescience of merit. It's that easy.
And the maximum important rule of all is that they want to