Automotive Marketing Breakthrough _2572 4S shop

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Marketing Breakthrough Automotive 4S shop

Over the years, the domestic automobile industry developed rapidly, more and more people's lives can not do without a car. Booming automotive industry, showing the proper spirit pillar industry for China's economic growth has made tremendous contributions. Rapid development of automobile industry, row upon row of car sales point, maintenance plants, such as beauty shops mushrooming out. But the past two years with the accelerated growth of vehicle sales, the industry is not always the voice of applause, as a motor vehicle primarily 4S shop of sale terminals instead of getting sad day. A few years ago, car is basically to build a 4S shop shop, make a shop, a certain accumulation of capital on hand so long as the owner of this business are concerned, there are many smart people in Taiwan have come to the mainland shop selling cars. But the passage of time, to this day is not uncommon for automobile losses 4S shop. 4S shop in the hundreds of millions of investment, operating it, it struggled, 4S store owner who, like the investment such as stocks caught up! So how do you think is the plight of 4S shop? And how to break it?
a car 4S shops are a group of characteristics to find car dealers
predicament of 4S stores today, the first 4S store location from the car to start. Automobile manufacturers in accordance with requirements of 4S stores, distributors investors to establish a This complex business model determines the 4S shop must rely on the support of manufacturers. 4S shop attached to the car manufacturers to survive, the lack of independent capacity, also lost in the channel a lot of negotiating the right to speak. Because of this dependency relationship exists, a lot of 4S stores have their own supply manufacturers often referred to as ,[link widoczny dla zalogowanych], 4S automobile manufacturers do not need to shop investment. car sales profit
time has come under attack is the first 4S store in the past to open a car making a 4S shop, so various people attracted into the industry, the automotive business and can earn decent money people why not? But soon after the entrants showed a five-star car 4S shop decoration, the lack of five-star difficult. Practitioners are increasingly confused: Auto 4S tens of millions of investment, when it can recover the capital?
Second, the auto 4S store marketing From EMKT.com.cn
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