Theme to promote fight a

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Theme to promote fight a

used as a Hong Wuliangye more durable, and this is the charm of century-old brand. Because they have several decades or even centuries of accumulation and precipitation, the brand pull heavy markedly effective. Continuing to sell the brand to lead to continued tension has been known to do So brands need to accumulate and continue to accumulate.
brand work is a long-term work, through to brand creation, development, growth and mature stages. We rarely see companies brand is come and go, after all, when you are the brand this year, next year is the brand, the year after and for a brand, how you let the consumer identify with your business , and buy your product? (Usually through the brand to consumer awareness of enterprises and products), of course, is not mentioned here refers to the brand continued unchanged, the brand also needs to constantly enrich and improve the absorption of fashion elements, endowed with the brand update, meaning more to eternal youth to create a continuous brand pull.
then we can learn to do the brand promotion activities to do so? The answer is yes. From a strategic perspective, continuing the theme of promotional activities can not only generate impetus for continuation of your brand and more importantly, can reach a sales target of enterprises form a strong pull.
[b] promotion of the traditional theme
the current market, the concept of various types of popular speculation, the theme change frequently, such as flourishing, exciting, attracting the attention of consumers, struck a chord with them, and the atmosphere noisy extraordinary. However, we uncover the veil of bustling scene, they found generally were praised, activities to see more people, pay people less, there are also many beautiful and the audience is directed at the Dream Car of possible gifts to go, but also to listen to many enterprises and businesses to doubts: why consumers do not buy it?
1. a new theme, not to find and grasp the concept.
After several years of search and use, you can choose the theme has also been hundreds of thousands of our national mining companies have largely been, to find a new idea has been difficult. At the same time, most companies there is such a psychological: activity has no effect because the subject did not choose the right, without refining the concept of good, so next time for a theme. Activities into the less effect, become more frequent cycle.
remember a cartoon, two people dug wells, one of them consistently, quickly dug wells; and another is leaving behind a number of pits of varying depth, said, places to dig, look. Our activities in the theme of these companies and the second person to consider how similar the practice - this theme, the concept can not, for a try.
2. frequent replacement of the theme, activities, support the brand and sales weakened.
activities necessary to sum up the experience, the method also requires the accumulation and use in the next phase of activities. And we usually see is the promotion of business activities too much emphasis on planning and implementation of innovative concepts and themes, while ignoring the theme of continuity and implementation of the accumulation. As everyone knows, in fact, each activity will be with your brand image in it, enhance the brand is built on the basis of our activities on time and time again, in a sense, the specific effectiveness of each activity with your brand are reflected image! Also,[link widoczny dla zalogowanych], if the constant change, consumers may be your brand to produce visual fatigue.
new concepts, new themes are emerging, it is undeniable that can attract some attention, but from the perspective of an update, but was more people identified as Companies that consumers have become The theme for the ever-changing consumer dazzling, dizzying, ever-changing concept for consumers at a loss. Or even contrary to the case of two themes emerged.
such activities to have much effect? Needless to say we all know.
contrast, the Coca-Cola's insistence more than 20 years the practice of the Olympic theme activities, its brand, the role of sales is undoubtedly enormous.
3. replace the theme of each event, operating costs will inevitably lead to chaos fees.
continuity of the activities are not, then the activities required each time material is different, for a theme, it is necessary to re-design, printing, create a new POP, single page, DM, TG, Standees, gifts, to stickers and other activities essential items, and usually just at the end of the activity can not be used up, can not use to the other thematic activities, the activities that will inevitably lead to high direct costs.
In addition, the theme of change, the personnel have higher requirements. Whether front-line marketing From EMKT.com.cn
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