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shopping is a non-store sales mode that transmits merchandise information to customers by TV, Internet and telephone, etc., receives orders through telephone or Internet and then delivers goods to the customers. It changes the traditional commodity exchange habit and consumption pattern that have existed for thousands of years. People can enjoy the fun of shopping without leaving their home. This meets the living and consumption demands of modern people.
TV shopping shortens the distance between enterprises and consumers, reduces the marketing period of products and curtails the marketing cost. It overthrows the traditional sales channel. Without agents, distributors and sales terminals, it simplifies the marketization of products and unifies the management of brands. This is a more advanced business model, which signifies a retail revolution following general merchandise markets and stockroom-style supermarkets.
In China [link widoczny dla zalogowanych], TV shopping has prominent advantages compared with other shopping patterns:
1. Strong advertising effect. For enterprises, TV shopping is not only a kind of marketing mode, but also assumes prominent features of advertisement. After broadcast through television, product advertisements can receive a large number of audiences. Thus, TV shopping is an immediate and effective way to enhance the popularity and sales of products.
2. Flat sales channel. TV shopping is a flat sales channel in contrast to the traditional sales channel. It cuts down the intermediate segments of circulation and saves cost to the greatest extent. Hence, consumers can buy commodities at preferential direct selling prices. This non-store direct sales mode effectively curtails the expenses on stores and promotional personnel, thus reducing the operating cost substantially.
3. Perfect presentation of programs. The detailed introduction covers every function and strong point of products. No matter foods, garments, jewelry or digital products, TV shopping programs can perfectly display them and thereby attract consumers to buy them.
4. Growing product variety. Products suitable for TV shopping include small household appliances, garments & accessories, healthcare foods, digital products, watches & jewelry [link widoczny dla zalogowanych], collections, automobiles, and even tourism and insurance services. Theoretically, legal products with numerous target consumers can all be sold through TV shopping.
For small and medium enterprises with low popularity and unsound sales channels [link widoczny dla zalogowanych], TV shopping is a good way for them to enter Chinese retail market in a short period. TV shopping can generate over one thousand sales orders for an unknown product only in a few minutes. It can also make a brand known to all within a few days. All these are prior to traditional sales modes.
For more information please contact :
/reports/Research-Report-on-Chinese-TV-Shopping-Industry-2010-2011-65301.html
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From:Aarkstore Enterprise
Contact: Neel
Email: [link widoczny dla zalogowanych]
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