Hair force Google to show ads _54

px477801

Hair force Google to show ads

in the audience, the advertising development is a headache for them the process of gradually increased until they learned to escape the media in the advertising time to run to the toilet. Flickering television screen had fled before the audience, who watched the most ads? Is the face of television that chair.

Internet advertising also appears to fall into the spell, when there can not fast forward the video in front of the mandatory advertising, we have no alternative but to see that it is follow the path of further television advertising, interactivity Where? Where accuracy? Wasted half the advertising costs that children gone? Internet advertising compared to traditional media advertising advantage Is it just a beautiful bubble? Google certainly does not agree with this sentence.

simplify the results, open

the time we did not call back before the online ad serving technology, Internet advertising is an overload of work: Advertisers need to filter the huge number of sites , the analysis of each site, followed by the commercial negotiations to achieve a media buying; in this process should be different for different forms of advertising media, design and delivery; need to worry about running different rules, time; be monitoring the effects of varied Report ... ... This is a super headache and inefficient process, in this process, the impact of advertising data, factors and aspects of near-mass, the possibility of the crowd, but also produce around them, such as IP, antecedents, visit the place, browser status, keywords and other related data, they may be directly associated with the performance of advertising, .

only 2%, which is very inefficient thing, and Google the first thing to do is simplify things so that technology to complete complicated, people do things that create value. Director Wang Ying said.

therefore, involve large amounts of data processing display advertising network, all sites must be set for the assessment measure, simply, Internet advertising is needed is a yardstick to assess its value and achieve the delivery and measure its effects. Instead, Google will become the ruler shape the technology-driven display advertising platform. Thus, for advertisers, the above-mentioned behavior of complex delivery can be simplified to: Google advertisers to display advertising platform → → consumer.
article was published in vPro management online | [link widoczny dla zalogowanych] com/darticle3/list.asp? id = 164114 | 28
delivery is based on site content to match, so put to find the relevant industries. Now Google launched the 're-marketing' products, to track user behavior to advertise, breaking the trade restrictions to help the media to better explore their own values, attract more advertisers. For advertisers, have spent more money, but can reach more users, you can expand sales. assess advertising effectiveness, etc., and last year Google launched a brand insight into technology. Advertisers effective way to improve effectiveness, and brand insight into the technical effect of the major brand advertisers to measure to solve some of the industry problems. including advertisers and websites, and their entry and exit are unrestricted. Google is responsible for providing better technology and better advertising results, and all the dishes with the bigger industry. Therefore, our third a strategy is 'open'. Google Bo Song Rui hair show in the display control power management line advertising.

cultivate the Chinese market in order to achieve the ad timing, location, location of delivery, Google has developed a product line called the DFP, its main function is directed function. and so is the advertising platform DoubleClick. met, when it developed to a certain maturity stage, the requirements for advertising higher, it may need professional edition version that features relatively high. Our standard version for free range, on the specific needs of the situation in China and gave a very major changes to the hope that more people can not cost to use this product. Standard Edition is free regardless of how much traffic,

Google in January 2011 released in mid-2010, fourth quarter results showed: Google network (AdSense) revenues reached 25 billion U.S. dollars, accounting for 30% of the total, compared to the fourth year quarter to 20.4 billion dollars by 22%. Now it seems that Google's advertising revenue primarily by search advertising, display advertising and mobile advertising three parts, which still accounts for the bulk of search advertising, mobile advertising is gradually developing, show ads, Google will become the focus of development in 2011, will also be The hope was to become another major growth. It will work with Google acquired the company in recent years, the media group consisting of the formation of synergies, through its media group and the ad networks constitute a vast network of display ads, Google is also the focus at this stage of the capital where the display of advertisements. In fact, Google Blog on September 29, 2010 published an article on advertising in 2015 Imagine what will become of them said with confidence that: 5 years, display advertising will have a value of 500 billion market. points raised in the Chinese market and then to DoubleClick development effort?

Wang Ying: DoubleClick acquisition by Google for a long time then we would like, the first is to understand the Google DoubleClick is an important part of the display advertising network,[link widoczny dla zalogowanych], want to know all the platforms and products in the end how. Since last year we basically want to know about it, and that the above-mentioned three criteria: simplification, effectiveness and openness. The second thing is to DoubleClick and Google's platform integrated with, and now there are a lot of DFP compared with the previous integration and optimization, and Google, the ad system was seamless integration, from the strategy, we also spent some time to figure out , from product also done a lot of adjustment and optimization. In fact, from the level of sales we have made marketing more than a year, I hope now more formally the products, technologies and ideas introduced to the market.

Anna Wang: First, before the professional version has some features that are now free. Followed according to the Chinese market demand, we made specifically for the Chinese market, according to time of purchase functions, including waiting tables, etc., used not to, but now have, log back to see: this time, this position is probably to sell What is the situation at a glance. We do a lot of functionality improvements.

Wang Ying: I think the first is to have effective online advertising, and the second to have scale. With the Chinese market matures, there will be many companies to grow up fast, Google can not only provide a good advertising effect, and can help companies do a large scale, Google as a global platform, has reason to have the confidence to do this.

Wang Ying: This year's plan is to launch many new products, DoubleClick is one of them, including service models, pricing, etc., should be more suitable for the Chinese market. Google AdSense recently for a public test, test a new product interface, the second quarter may be released. This is the biggest since 2003 AdSense a change, this change can provide a very intuitive interface, provides many insights to help businesses to consider their own Web site planning. In terms of products, there will be many new products and new technology introduction, hoping to provide more and better services.