UGG ブーツ A striking promotio

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A striking promotional Battle

And beauty needs,[link widoczny dla zalogowanych], gift needs, the next step is very conducive to the adjustment of the promotional program. Oriented times to promote the success of promotional activities, and laid a very solid foundation. According to market information, feedback, Xiao-Jing salon Although direct competitors have been doing promotional activities, but pre-promotional content is not too attractive. Just a little Attracted a-d, some petty advantages of the customers. The other small beauty salons around the system are to follow suit, had previously been followed by Story of beauty salons go, this has not been to see Story of action, unable to control themselves directly to beauty salons to follow up the early dawn small grain marketing activity. Time to December 15, 2006, Story of a beauty parlor planned promotional activities should be introduced appearances, including the Story of himself was almost tempted, and to immediately launch a publicity campaign, after all, competitors are carrying out one by one promotional, are constantly trying to attract customers to their own beauty parlor to buy the product. At this time, planners decided to do it calmly attack, because we are breaking, not a design bureau, we want a lead to the enemy, can not easily shot, especially in the cards before the competitors do not light, not yet introduced the with the intensity of the promotional content, otherwise it will fall short. However, no helping hand does not mean do nothing, who guide the Story of planning to do two things: first, to Kunming, the other two major mainstream media 'Spring City Evening News, on or about the beauty pages; second, to Yunnan Television ratings laid down the best TV channel This attack at any time to do the preparatory work, as long as competitors bright cards, we always greater than the card out. Xiao Jing as beauty salons have been doing publicity, you must bluff before Christmas,[link widoczny dla zalogowanych], otherwise a waste of the consumer's feelings. So, is forced out of each other's cards. December 20, 2006, Xiao-Jing beauty has finally come out of their cards bright, introduced all of its promotional activities, major efforts: a warm welcome triple double to send! Send one to buy 380 280 products: two to buy 680 to send 480 packages: Three get 780 yuan 980 yuan to buy three-piece. Obviously, Xiao-Jing beauty salon comparison method used to drive the digital consumer, seized on the figures that people generally are more sensitive to the psychological characteristics, in fact,[link widoczny dla zalogowanych], it is a numbers game just from the number l if the point of view, sending 380 280,680 to send 480,980 to send 780, great! how to do? the other side has a bright brand l This is what we most want to capture the information now released! under the auspices of the curator, initiated discussions Story of beauty will be, how can more powerful than the opponent,[link widoczny dla zalogowanych], stronger? first according to the inadequacies of competitors: promotional theme is too general, lack of relevance; promotional content is not new, but simple digital transformation. Good! Story of a beauty salon that promotional content is: warm Gifts best wins, the perfect Christmas Carnival; to buy any product you can take the New Year's gifts taken the triple jump: Trolley fashion brand Triumph charge 3 cotton textile Family is: Buy a gift worth over 480 yuan or 380 yuan Glanz cooker; buy that gift over 780 yuan a 25-inch color TV brands: over 1,000 yuan to buy the gift Glanz Induction + Senior D,, D. This way,[link widoczny dla zalogowanych], the beauty salon Story of Xiao-Jing more powerful than, the threshold is low, the value of large and kind, there is value in use. Thus, in the Dec. 21, 22, 23, for three consecutive days, respectively, beauty by mainstream newspapers and television channels marquee layout for a large density of publicity, so that peer opponents by surprise. Activity continued until the New Year period. Xiao-Jing makes beauty salon just started to pay attention to customers through the promotional activities directly comparing the two events to be consumed in the Story of Beauty Salon l as most customers start spending shift, Xiao-Jing salon planned New Year's Day promotions automatically canceled. A long chain planned promotional activities, and it was easily resolved. Story of the double promotion of beauty salons, the use of a , timely follow-up offers more content to attract consumers, successfully intercepted customers. Meanwhile, only three days of publicity advertisements about 9800 or so, the implementation of the gift book system, so there is no backlog, and sales have reached an unprecedented state 18 million. Over the same period last year, an increase of 8 million. This is a professional planning, stresses the role of tactical strategy. Editor: Feng Asian business people
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