Belstaff España Heihe City Development Strategies

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Heihe City Development Strategies International Tourism Trade in Services

[Abstract] international tourism development of the national economy in Heihe City, plays a vital role. For a long time, Heihe tourism Should give full play to the port city of Heihe transportation, resources and environment, location and other advantages, deepen the management system reform, speed up the adjustment of business strategy, it is necessary to establish a sense of overall sales, but also to seize the individual market. Should also strengthen the promotion mechanism, enhance the reception capability and level of tourism services, to change br /> [Key words] international travel, trade in services, inbound tourism

I. Introduction International trade in tourism services is a national or regional organizations or persons employed in other countries or regions to tourism consumers tourism services and to receive remuneration of activities, both domestic tourists, outbound travel, including foreign tourists and inbound tourism. Tourism as a comprehensive, high associated industries, the rapid development of the tourism industry has greatly boosted the development of related industries.
Tourism relieve the work pressure of people, enhance and expand the human and nature, man and society, exchange and communication between people, and actively guide the lifestyle changes to improve the level of civilization of the city residents, led the city surrounding rural landscape and improve the lives of farmers, promoting the coordinated development between urban and rural areas. International trade in tourism services in the national economy in the Heihe City in a very important strategic position, the development of national economy in Heihe City, plays a vital role. International trade in tourism services in the development process itself can stimulate the development of related industries, and promote the sound development of the economy into the track. At the same time, by optimizing the tourism environment and beautify people's life, but also to promote the spirit of Heihe City, the development of civilization and material civilization. Therefore, the development of international trade in tourism services Heihe has important practical significance.
Second, the development of international trade in tourism services Heihe advantage of 1. Port traffic advantages of open ports, making the border city's tourism industry as the third border trade the development of rapid development, making the hinterland away from the border area directly to the international market. Heihe Port and 俄罗斯布拉戈 dimensional shushenskaya 3500 meters away from the port cargo terminals, ferry terminals separated by less than 1,000 meters. Heihe Port is a national first class port. Early in the 19th century, trade between China and Russia where there was once known as the Especially after the founding of the reform and opening up, state and local total investment of 6,000 million yuan, of Heihe Port infrastructure expansion alterations. Currently, the port has been integrated transport terminals, petroleum wharf, grain wharf and wharf of the one passenger, a total of nine tons of berths, the new hall of 3,600 square meters of international clearance, annual capacity, cargo up to 120 million tons, 100 million passenger trips. Since 1987, immigration and foreign workers Heihe Port 5,531,600 passengers, 87,100 ships and foreign ships, foreign vehicles, 387,800 views, 1,160 Chinese and foreign aircraft sorties.
2. Heihe advantage of resources and the environment with the development of international trade in tourism services rich and unique tourism resources, many of which have a strong monopoly of resources. Heihe beautiful mountains and rivers, abundant tourism resources, tourism has three major natural resources in the world of ice and snow and forest two. Maximum temperature of 24 degrees in summer Heihe, is an ideal summer resort. After entering in October, up to 180 days on snow and ice, snow and ice resources. Wudalianchi Volcano Tour, Aihui historic city tours, custom tour called the Sino-Russian border tourism in three bright spots in Heihe. One known as the world's natural volcanic Wudalianchi Museum, is a national scenic spots and nature reserves, 40 best tourist destination in China, the hometown of the only mineral water. Organized by the United Nations tourism experts rated as a world-class tourism resources, and was approved by UNESCO as Aihui historic city is the Heihe city government to raise 25 million yuan building a unique design, large-scale museum in Aihui history completed in June 2002 and officially received visitors in 2003, this museum with its unique design and content as the State Administration of Cultural Heritage Sino-Russian border tour to Russia and cultural customs, language, ethnicity, customs and architectural styles vary widely attracted thousands of visitors. In addition,[link widoczny dla zalogowanych], nationality, family of John Seoul, Manchu and other ethnic minority folk villages, beautiful scenery of the wau Lake, the tours and summer resort. In these many resources, there are certain circumstances in nature and history in the evolution of the formation of natural tourism resources, but also in different regions, different ethnic groups, different consciousness,[link widoczny dla zalogowanych], different styles formed under specific environmental conditions, cultural tourism resources. These form a unique resource in Heihe Region environmental advantages. Wudalianchi Volcanoes, Aihui Champa, wau Lake, Oroqen ethnic customs tours cultural landscape, is the resource advantage of Heihe change the premise and foundation of economic and trade advantages.
3. Regional advantages and the world China's reform and opening up economic integration Tide of the Heihe River is located in such a remote, inaccessible, closed backward In the long border line with Russia, the distribution of Heihe, XunKe, Sun Wu three national first class port. Heihe City and the state capital of Amur Blagoveshchensk city borders China and Russia were the only large-scale,[link widoczny dla zalogowanych], short distance, high specification, functions corresponding to the whole of the city. The two cities as the center, by rail, road, aviation, water transportation network, South Union China, coastal areas, Hong Kong and Macao and Southeast Asian countries, the North opened the hinterland to enter Russia, CIS and European countries, with the development of international tourism terms of trade is very convenient and advantages. [link widoczny dla zalogowanych] papers online
three, the development of international trade in tourism services Heihe countermeasures 1. reforming the management system to break the traditional sectoral management, establish a unified management, clear responsibilities, authority , unified both the new scientific management system. From building a Learn from Shanghai,[link widoczny dla zalogowanych], Hangzhou, the successful experience of the tourism, culture, landscape, commercial, industrial and commercial systems integration business travel together, set up a unified economic management departments of tourism, to form a complete set, with higher management authority, a unified science management system. Research The formation and development of international trade in tourism services, foster international trade and other related travel services industry interaction mechanisms, so that the liberation of productive forces, the tourism industry to achieve the optimal development of large tourism industry, international tourism industry to maximize the value of trade in services.
strengthen the government and its departments on the tourism market regulation, and further the establishment and maintenance of the tourism market order, and effectively perform their duties, strengthen supervision and management of power, regulate market behavior. To adapt to WTO rules, in accordance with the Travel beyond the scope of regulation by law operators, vicious competition and other acts, to crack down on the Seriously deal with the tourism administration department and the staff lack of supervision.
2. Seize the individual market more rational as the tourists travel and personalized, Heihe individual travel in the international tourism market is growing, and gradually over the team travel . FIT huge market potential for tourism enterprises to provide a profitable space. Therefore, enterprises should focus on research Heihe tourism and implementation of individual marketing strategies, to change the previous team-based, supplemented by individual marketing ideas.
Individual tourism marketing focus on product development and design, Heihe tourism enterprises in different periods according to the needs of tourists entering Russia, changing characteristics of the design and timely introduction of new tourism products for visitors to choose, and constantly improve and upgrade the old tourism products. Should be the basis of local tourism resources, the importance of tourism resources and tourism market research and analysis, give full play to the comparative advantages of tourism resources in Heihe, highlighting the characteristics of its tourism resources and tastes, the geographical features, customs, and unique geographical features fully displayed to enrich the content of tourism activities to enhance the cultural content of tourism products and enhance tourism during the pleasure of tourists, experience and participation,[link widoczny dla zalogowanych], etc., has introduced a new, extraordinary, unique, excellent tourism products, tourism products to enhance the Heihe attractiveness and competitiveness, thereby enhancing the rate of Russian tourists to revisit.
3. improve and strengthen mechanisms for promotion of tourism enterprises of Heihe to the National Tourism Administration to the subject of promotions every year as an opportunity to various tourism fairs and tourism festivals around the carrier, widely publicized Heihe tourism, focus on strengthening brand awareness. China and Russia to run a large international trade in Heihe Island Tourism Fair, Tourism and Culture Festival, the Five water festival activities, can reflect positively established a large local characteristics of Heihe tourism and cultural activities. Through national and regional bid to host the international and domestic tourism to pay

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