Ralph Lauren

airshoe424

1996 of L'Oreal Group (L'Oréal) acquisition of Maybelline. The act declared the authority of science and technology innovation will make more perfect fusion together. June, Maybelline Memphis moved by the world's fashion capital of New York. Maybelline New York was born! The breakthrough patented technology, Maybelline has launched series of newly developed Yeon Choi (Great Wear) products,[link widoczny dla zalogowanych], including: lip makeup, eye makeup and concealer products.
1996, the L'Oreal co-founded the company and the Suzhou Medical College Suzhou L'Oreal Co., Ltd., established in Suzhou in the same year the first cosmetics manufacturer, specializing in the production Maybelline (Maybelline) products. Two years later, the second production factory in Suzhou, production L'Oreal Paris (L'Oreal Paris) products.
1997, the L'Oreal company founded in Shanghai, China General Representative Office, responsible for distribution in China, L'Oreal company products, has opened more than 50 cities in the hundreds of sales points.
2003 年 12 10 May,[link widoczny dla zalogowanych], L'Oreal China, the price of a kept secret, a wholly-owned negotiations with them 4 years to win the \Received, including \L'Oreal China's move is to help a low-end brand of native mature and improve its brand in China, trying to build the pyramid of the tower base section.
trip to China began in Hong Kong, as early as 1966 by a company called ScentalLtd. Sales distribution office products. At that time, the company's main business is the Lancome (Lancome) and GuyLarches sell branded products to cosmetics stores, department stores and various duty-free shops. In 1979, ScentalLtd become a wholly owned subsidiary, and will expand its business into the hair care products, and the establishment of a wide range of market channels.
1993 year,[link widoczny dla zalogowanych], L'Oreal L'oreal to enter China's vast market, an important step forward,[link widoczny dla zalogowanych], one composed by the Chinese team is committed to developing the market in Hong Kong was established as soon as possible to understand and grasp Chinese market, L'Oreal L'oreal first in Guangzhou, Shanghai, Beijing counter the image of the three major cities set up.
the successful acquisition of Maybelline brands, L'Oreal L'oreal the global market not only expanded its product line, also made a full opportunity to enter the Chinese market. Maybelline's sales through the channel, L'Oreal L'oreal quickly penetrate the Chinese cosmetics market. 2000, L'Oreal L'oreal more than 50 cities in China, set up 870 stores, employing 2,000 professional beauty consultants, and successful promotion of the L'Oreal L'oreal, Maybelline, Lancome, Vichy four brands. After this, the L'Oreal L'oreal and cost 3 million dollars in the Suzhou Singapore Industrial Park, construction of the sub-factories. Specializing in the mass cosmetics factory in Suzhou officially put into operation in April 1999. The new plant in the hair dye, foundation, mascara and nail polish of the production, its production capacity will reach 2 million units, L'Oreal L'oreal to supply the global market.
research data show that L'Oreal L'oreal products Zhuo without any quality is that it won the main reason for Chinese consumers. In addition, the diversification of products creating a good sales performance is an important reason can not be ignored. Expansion of a comprehensive product line to meet the different needs of consumers, and L'Oreal L'oreal has won market share. Despite high prices, but consumers are more willing to receive commitment L'Oreal L'oreal.
on China's market, L'Oreal L'oreal the four product types with different features, they are: professional hair products; mass cosmetics; high-end cosmetics (perfumes and beauty products); special cosmetics. Today, L'Oreal L'oreal brand in the Chinese market include: L'Oreal Paris, L'oreal,[link widoczny dla zalogowanych], Paris, Lancome, Maybelline New York, Vichy Laboratories, Ralph Lauren,[link widoczny dla zalogowanych], Giorgio Armanni Perfumes, Biotherm,[link widoczny dla zalogowanych], Helena Rubinstein, Laboratories Garnier , Redken 5th Avenue NY, etc.. L'Oreal L'oreal more products will be gradually approached the Chinese consumers, L'Oreal L'oreal believe that more products will be rooted in the Chinese market,[link widoczny dla zalogowanych], which includes not only popular cosmetics, including a high-end cosmetics.

相关的主题文章：

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]