History of Longines Watches

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With a long and prestigious history Longines is one of the world's premier watch manufacturers. Established in 1832, by Auguste Agassiz, when he moved to the Swiss town Saint-Imier; Longines has come a long way from the 18th century. Never modified, continually used, constantly updated, the world's oldest registered brand name in watchmaking with its winged hourglass logo continues to produce luxury watches that highlight their belief in the importance of time and the truth that "Elegance is an Attitude."
Longines made history in the world of sports by introducing in 1912 the principle of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. It has since been appointed official timekeeper for many international sports events,[link widoczny dla zalogowanych], including many winter and summer Olympic Games. Longines has also been associated with the history of aviation and navigation. It timed, for instance,[link widoczny dla zalogowanych], Lindbergh's first solo flight across the Atlantic Ocean and, subsequently developed the Hour Angle watch according to a design drawn by Lindbergh himself.
Always in the forefront of technological innovation, Longines launched its first wristwatch in 1905, the world's thinnest electromagnetic watch in 1960 and the world's first cybernetic, electronic quartz watch-the Longines Ultra-Quartz-in 1969. The following year, the brand was the first organization in the world to use alphanumeric display for television in connection with the retransmission of a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979,[link widoczny dla zalogowanych], Longines collaborated with other watch brands to develop the "Feuille d'Or", the world's thinnest quartz watch and 1984 saw the birth of the famous Conquest VHP (Very High Precision).
Types of Longines watches The watches available in the Longines range are: La Grande Classique, Conquest, DolceVita or the brand's newest creation "Oposition" .All Longines watch lines offer a unique combination of precision and elegance. They are renowned for extremely accurate and high quality movements which these days are produced by ETA. Their designs have a classic look that maintain their appeal over time. Longines has a rich history as a watch manufacturer and have made a number of defining watches over the years which are popular amongst collectors today. The company's tagline in its advertising is very suitable: ''Elegance is an attitude.'' Anyone wearing a Longines watch is justified in having an attitude, which campaign with Audrey Hepburn, Humphrey Bogart and its new ambassadors, the excellent actresses Aishwarya Rai and Tatiana Patitz and the car-racing driver Pedro Diniz. Longines recognised their natural elegance and they joined Longines' ambassadors of elegance.