MBT Günstig Yu wine long way to go _1975 revival

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Yu wine renaissance long way to go

Song River, Dukang, Fung,[link widoczny dla zalogowanych], This bow can be described as several enterprises in Henan strong wine brands, please select one of several brands to represent a brief analysis of the survival of the brand under the present situation and development trend.

Song Yufeng: Yu wine in the existing strong brand, the Song River, the development potential of bow is quite large, because the trademark has been Dukang problems plagued the Division of reform and opening up, the market Dukang What has never had a good performance, the brand has fallen into a serious quagmire, to re-resurgence, it would be difficult. wine Bo Yu Li Ren Xing Rui Fu Tube long road in the heavy line.

to the Song River wine, for example, I described the following three points: First, the Song River wine under the best medicine is a subsidiary of Fu Jen Catholic Fu Jen medicine in 2002 Song River Winery on the equity of the operation, to October 2008, River of Song Fu Jen medicine completely one hundred percent of the holding liquid food, from the institutional point of view, the Song River, the market system is very clear. Second, the sales: According to 2006 data, China's top ten sales in the liquor business, was 18.76 billion Wuliangye Maotai is 5.27 billion, 20 billion -30 billion in the third tier there are between 4 and 2009's River of Song Sales Plan is 20 million,[link widoczny dla zalogowanych], according to the Song River, General Manager Mr. Liu Gangwei wine brands introduced in the Song River before this year's rum sales target ahead of schedule this. Thus, the success of Song River is likely to impact China's top liquor brands, has once again become the vanguard of the recovery Yu wine; III: Song River to reposition the brand in 2009 selling point, its new can also be said to be a successful idea. domineering, in line with consumer psychology and characteristics of wine, easy to resonate. Today's wine market is a market-oriented culture, advocated by the River of Song

: industry generally believe that: Yu no wine brand, which is difficult to grow and develop, Yu wine one of the bottlenecks, how would you look at this view?

Song Yufeng: Yu said no wine brand, this view is certainly not objective, is not correct. First of all, strong regional brand is the brand, national brand is the brand, but brand the size of the radiation range of a difference in terminology; Secondly, with regard to brands, companies should have a correct understanding of the situation is not necessarily profitable national brands to be better than the regional Good brands, which is like Chinese enterprises must not blind as to develop world-class brands. Again, there are a lot of wine Yu national brands, such as the Song River, bow, Yangshao All these are old liquor brands, and now people feel free Henan wine brands because these brands in the market's performance not good influence in the country as good as before,[link widoczny dla zalogowanych], this is business problems.

I think that is not the bottleneck of the development of Henan wine brands, but rather brand management issues. Whether old brand, or a rising star of the new brand, the key to business how to operate, long-established brands can also be re-hwan of youth, the new brand can come from behind, such as: Shaanxi West Phoenix in silence for a long period of time can also make a comeback, and now into Shaanxi liquor boss; Su wine

So,[link widoczny dla zalogowanych], on the market, each a business that is fair, it should be said that the advantages of the old brands but also a little larger, market opportunities exist at any time, the key is management.

2009 年 10 月

Song Yufeng Profile:

Song Yufeng, Shi Zhanpai marketing planning experts, the founder of China's management of planning schools and advocates, Industrial Research Institute, industrial marketing

Tel: 13279296439, E_mail: [link widoczny dla zalogowanych], network name search: Song Yufeng, QQ: 1157301705

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