The early work of a marketing person impressions _

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The early work of a marketing person impressions

Recently, I put my presentation in time, accidentally found himself in 95 years just to work, the written section of the marketing efforts of the feelings. Despite over 10 years, can now read to, or feel there's some ideas on the present work some insights. Especially now, business-to-secondary and tertiary markets have also mentioned the importance of the development agenda. Therefore, I feel the need to take it out with you all again to feel that an era of marketing on the side. Total
XX, XX colleagues:
to the XX company already has two months, and during this time I did the work of the urban market, but also the operation of the rural market in depth, learn a lot from business and life experience. XX company's operations in the course of the market, there are many marketing, advertising means and methods of planning has given me a deep feeling. The one hand, prices of the company's program of study has deepened my understanding of the connotation of commercial culture. On the other hand, from the constant pursuit of social practice, to its own development and social value. X on X day at the enterprises of the company held meetings, the general manager said a word: how sales go up, the most important thing is to talk in the market, not simply for advertising and ads. I think this more than once a business strategy for How to take the initiative to build not fall in the market? General Secretary Jiang Zemin in recognition of outstanding county party secretary general said this sentence: 95 beginning to enter the president put forward the slogan of the countryside. I realized from the practice: to create and nurture the rural market has a considerable advance in this strategic plan to create awareness of the business. From the rural areas of marketing, not refuse a hard environment.
China is a country with a population of 1.2 billion, 9 million people in rural areas. Rural areas is indeed a big market potential limitless. Mao always stressed the question: is the Solve the problem must grasp the main line, grasping the key. XXX, vice president of the Emphasis on the occupation of the rural market is both strategic and tactical considerations on the request. Headquarters and Companies from the recent movement on the analysis of rural health care monopoly market is our top priority within the target. Although the operation of non-standard subject to the impact of health care products market is to expand the rural market has given us the future of the strategic plan provides a great idea. But we must also guard against health care products market will bear. In the media, health care products on the market that people have such a description, not the traffic police which is a unified command, there is no specific formulation of strict rules of the road but very heavy traffic road. According to incomplete statistics, oral health care products currently on the market up to 2000 kinds of varieties. In any case, health care products meet the need for standardization of the market development and the profound challenges from both inside and outside. This is the one who can avoid the problems industry. In this case, as a marketing company, how to adjust their strategic approach, and remain invincible. Work with my own experience and strategy of the company's understanding of corporate marketing, Here I talk about my humble little opinion, hope can help the company marketing the healthy development of lamp. Wrong with the hope that understanding to the culvert.
the core network of rural markets and management
the creation of the rural market network for the Chinese market at the macro expansion of the ideas in this area. Implementation of this strategy, in addition to certain factors, largely imperceptibly changing the traditional concept of rural consumption. I think that the current core network of rural markets is: to create markets, to guide consumption. Market is based on the relationship between supply and demand to create, but demand for certain new concepts through in some way to create out, then expand the new market. By XX's ideas, and create market is to promote market network. Marketing network spreading not how long, the so-called network has not fully detailed, there are still some blank areas. For example,[link widoczny dla zalogowanych], although the business hosting the township added to the surface, network marketing is already formed, but the details of the work it is still not in place. Complex terrain in rural areas, people scattered. To the rural work, you must create your own base, the group created their own There is a saying in history called the Companies in the document also emphasized the importance of positions, not to fight guerrilla warfare. Big companies do have their own industrial base. We have been in the country X Corporation subsidiary companies, but also the idea of positional warfare and scale, but more than 2,000 counties and county did not do penetration and create markets, not to talk about town, village, Tun hit rate. The rural market network does not extend to everywhere. XX Group's economy is one-stop headquarters is leading. Affect the situation as a whole. A market economy should be measured from a macro point of view the problem. Guanying modern thinkers have stressed We opened up the rural market base, we must grasp a degree, not like monkeys breaking corn, breaking off a throw one. Important that employees learn to consolidate their positions. Base is the pawn, the staff is the commander's move to strategy in the chest, to grasp the overall form. Each employee will be a battle before the command, at least as a marketing company should be a clear strategic thinking, strategic objectives, strategic focus, strategic decision-making and strategy stage. Its own staff who must also have a kind of Zhangjiagang spirit: unity and hard work, weight forward, since the pressure, first to dare. Must also continue to cast their minds strategy. Ein, said Wang Li Zhi industry, although oriented people, but human resourcefulness is the soul. Nanjing World Group President also said that entrepreneurs working capital before the first operation personnel. Catch a Fire in the Huang Chao play the next right into every county, but he sent no magistrate, playing a losing one, but finally roving bandits. Self-evident reasons. I thought, as the XX Group generals, his right hand to develop the industry, left to continue to innovate. At all times maintain a sense of crisis and stress. From the Communist Party, the revolutionary history we can be inspired by, why the war years, young 20s to become a commander or a commander? That is because the war years and the environment giving a total pressure of life and death. Create a generation of young and practical ability of the management of cadres to be done for the long-term strategic task. XX marketing company has five offices, all fifteen director of strategy should be not only understands but also understands the tactics of the generals. Grass with wind forces generals, generals a direct impact on the quality of business creativity and logistics forces. For example, if the wrong people, five men are idiot, then the marketing company will become the ants of the hole. If the general manager of fifteen managers are XX, the company had fifteen long, and tomorrow's marketing company will cut. Why
work in rural areas has not done as expected in a thorough, big and small? Why deviate from the actual work the company's quest for the specific ideas? XX, general manager has cited a very vivid idea: hard bureaucracy. The work of no less dry, but not always dry results. I think this is a management problem. My point is, changing concepts, whether black or white cat, catch mice is a good cat. In business, performance is always measured by human factors. Do not believe there is no market economy, resourcefulness, and blind operation. The world stage, the stage a small world. Their own business around the world, it is necessary to master planning approach, but also understand the strategic point of view. Consumer to the company from the public does have a distance between products, but not the Great Wall, and can quickly solve this problem. XX a marketing company and the network of rural markets is to solve this problem.
together to discuss the above there are two main aspects: First, the core network on the market problems; the second is on talent management.

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