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Effective dissemination of public service ads

Opportunity to have a good performance. 1, self-confident women are the most beautiful. L'Oreal cosmetics, as well-known international brands of women in the March 8, 2009 Women's Day approaching, launched March Eighth special ads, still choose to L'Oreal, Gong Li, on behalf of young people to the interpretation, and conveyed the woman to self-confidence,[link widoczny dla zalogowanych], self-reliance, self-love point of view. Gong Li is the face of the consumer his right: Each day a wealth of wonderful, full of meaning. regardless of any age, as we let our hearts,[link widoczny dla zalogowanych], when the emergence of light, we are the most beautiful ... ... Li Ning in the women's 2009 spring and summer product ad campaign also put forward a new concept: Listen to inner voice. Ad wins in three days is not very beautiful woman, and conveyed the Li Ning on the women's movement that is unique to the idea that women should exercise to wake up by your true self, to explore women's own inner light and charm. Copy to encourage women to practice moving through the external beauty of its own unique temperament. Enjoy the performance of vibrant and young, independent of age, but about Li Ning brand relevant responsible person said, Would like to take this to help more women enjoy the show themselves through movement to express inner voice, the bloom of their own m 2, from the heart of love. Is also a domestic sports brand, 361 degree O9 new ad over the past few years,[link widoczny dla zalogowanych], main products, promotional style, choose the route of sensory marketing. Through a series of new advertisements and the extraordinary ordinary people in the mouth, from the inner depths of their love for movement expression. . ... ... as you like my faith, stubbornly persists, and you never separated. From this moment on, forever,[link widoczny dla zalogowanych], I do. heart of love. Advertising slogan The face of the ferocious financial crisis, advertisers are also in order to keep a cool head at the same time experiencing a breakthrough in the development process. We see in such a critical moment,[link widoczny dla zalogowanych], businessmen have played emotional card, copy all strive to tender as a breakthrough, heal wounds people's hearts. At this time, advertising not only to sell products, make good advertising, advertising people, and also carries more social responsibility. Concerned about the social reality and grasp the consumer sentiment, with the colorful ads evoke emotion out of the low material and spiritual. Note �� 2009 �� 2 �� 10 ��, CCTV2, global information list. �� 2009 �� 2 4, �� 2009 �� 1 31, People's Daily (Immediately following p. 188) evaluation of effects of public service ads may rely on the media resources or through a questionnaire survey to ascertain the audience reception of advertising messages, understanding and evaluation of, and adjust creative release strategy to take advantage of limited funds and resources to achieve the dissemination of results maximization. A Note �� 78.0% 198 A sense of public service ads too public too many commercials �� Yuwei Zu: �� 2008 China's consumption patterns of rural living, media habits and advertising communication value of the new probe. [link widoczny dla zalogowanych] cnad. com/html/Article/2008/0821/20080821134821390shtm1.2008 �� on August 21 the city radio and television public service advertising air time rate averaged 3,1 l%. �� [link widoczny dla zalogowanych] shanghai. gov. cn, shanghai, n0de2314/n0de23l5/node441l/userobject2lai261l78. htm1.2008 Mou March 6.
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